Outreach and Organizational Communications Resources
An often over-looked component in success for nonprofit fundraising and awareness-raising is marketing. Some organizations call this "strategic visibility" and others adopt traditional marketing strategies. Whatever the goals of your organization, size, and limitations, marketing will be an enormously useful tool in bringing success to your mission.
In order to implement a useful marketing strategy, your message needs to be clear and consistent both internally and externally to the organization. Learn how to use various skills in marketing and organizational communications that will benefit your organization.
For more information on marketing, visit EDA Consulting Cafe, join EDA Consulting's e-newsletter, and list serv.
Constant Contact Business Partner
Through a business partnership with Constant Contact, EDA Consulting now provides services in e-marketing through this e-newsletter service. Learn more about the benefits of using e-marketing to boost your donor communications by contacting EDA Consulting.
Websites
Blogs
News, Reading & Articles
From Stanford Social Innovation Review
Please visit the SSIR website to access these articles.
- The Power of Brands
- My, What a Personality
- Best of Breed
Other
- Charities Urged to Use Marketing to Appeal to Donors
- NPT Cause Marketing
- An Update of Website Design
- In But Not Of the Market
- The Internet has Changed Your World
- The Secret Weapon of Integrated Marketing
- Integrated Marketing Communications
- Keeping Everyone in Your Organization on Brand Message
- How to Make Your Cause News
- 5 Marketing Challenges and Insights
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